About us

Our company - ByVellamo

The name byVellamo is inspired by Finnish mythology.

Vellamo comes from the Finnish goddess of water, lakes and seas. She is told to be a beautiful and tall lady. Respected by fishermen who prayed to her for good fishing luck. Vellamo can also control the winds to help sailors and control the storms and waves. Vellamo has magical cows that live on underwater fields. Sometimes during the morning mist she brings her cattle above the surface to eat water hay. Vellamo wears a blue dress that is made from sea foam.

During one of many travels, our designer has been fascinated by Venice and the handcrafted Venetian glass on the island of Murano. Most of the jewelry on this website is made with original glass beads from Venice. The long history of the glass makers factories and the shine and elegance of the beads have inspired the Venezia Collection, a collection for the modern, but at the same time sophisticated and mysterious woman.

Meet the Designer


Sandra Rugina, jewelry designer and photographer

Living and creating in Tallinn, Estonia, with a background in engineering, Sandra has successfully turned both her hobbies into her business: photography and jewelry designing. 

"From a small box of handmade jewelry in 2011, I have now grown to a full closet and I have stones, beads and crystals all over."


  • "Wow! So much colour in these stones! Looking forward to wearing them nearer to summertime, or in wintertime hoping for summer!" - Gale, February 2015
  • "This is truly a perfect seller. Quick responds to lots of questions I had about a special order. Appreciated the pictures before my order . Jewelery is well made and absolutely beautiful. Thank you" - Petra, January 2015
  • "Exactly as seen in th photo, exactly the right size and sent in very good time for the play dress rehearsal, many thanks " - Gabriel, January 2015
  • "Sandra made it to order for me with the gold wire and I love it they are very unique one of a kind .Beautiful !" - Cath, November 2014
  • "The seller was very accommodating to my special requests. I absolutely love the necklace and pendant. Perfect!" - Diane, October 2014